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Regional Marketing Specialist

Bentley Systems - Brisbane Grove, NSW

Source: uWorkin


Location: Brisbane, Australia

Position Summary

As a key member of the Regional Marketing team the primary responsibility for this role is driving pipeline and enabling sales to achieve new business growth targets in target segment and geography.

You will work across the organization to develop an effective go-to-market strategy and execute integrated campaigns using Marketing Automation and Demand Generation tools to increase pipeline. As a pivotal member of the team, you will work closely with the Team Lead and cross functional teams to position Bentley as the preferred Infrastructure Software company in the region. This position reports to Senior Marketing Manager, ANZ.

If you are an individual with exceptional communication, sales savvy along with a proven marketing track record in field marketing/regional marketing- we would love to hear from you!

Your Day-to-Day

  • Recommend, plan and execute local marketing content and programs with focus on generating pipeline, as well as improving brand recognition of the Bentley brand and specific products where relevant.
  • Execute on the Go-To-Market plans to support market opportunities and sales priorities, including planning and management processes, event support and digital campaign execution.
  • Oversee development of localized content and workflow process to support sales and regional programs; participate in overall sales strategy to support growth regions.
  • Maintain an up to date Regional Programs schedule for the Go-to-Market strategy. This plan will involve the full use of the marketing mix including online and print advertising, physical and virtual events (third party, Bentley seminars and executive briefings), PR and social media.
  • Create and working closely with sales team on social media (LinkedIN) content promotion.
  • Support PR activity for the region and where agreed, work with the local PR agency in conjunction with Media Services to achieve agreed PR targets including building regional understanding of the important media (magazines/websites/blogs, etc.).
  • Work with the relevant marketing and sales teams to develop regional local user stories, Be Inspired submissions, news items and press releases that are aligned to Go to Marketing plans and corporate marketing messaging.
  • Support Corporate initiatives like Year in Infrastructure and Be Inspired programs
  • Use reporting tools to communicate on performance and outcome of marketing programs in a timely manner to Sales and Marketing stakeholders against agreed targets and performance metrics.
  • Coordinate/manage Bentley Executive visits with local sales leadership and Corporate.
  • Engage with Marketing Engagement Services for data acquisition, cleanup and requirements for the local region including interfacing with sales management to qualify requests and ensure we have a plan to leverage new names.
  • Work with Channel management on planned marketing programs in the region and being marketing point of contact for the Channel Partners

What You Bring To The Team
  • 3+ years of B2B Marketing Experience required.
  • BA or BS degree (MBA in marketing or related business degree preferred).
  • Photoshop CS suite program skills required.
  • Basic video editing skills required.
  • Proficient in Microsoft suite including Powerpoint, Excel and Word.
  • Strong English writing and communications skills required.
  • Excellent communication and presentation skills and the ability to work at all levels of the organization.
  • Excellent analytical skills with the ability to think strategically as well as implement tactically.
  • Exceptional time management, prioritization, and multitasking skills.
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.

What We Offer
  • Competitive Salary and excellent benefits.
  • Collaborative and cooperative working environment.
  • Being part of the world-leading software company providing solutions for architecture, engineering and construction.
  • You have the opportunity to work within a multi-lingual and diverse international environment.
  • Social, Team building and wellness events.
  • Colleague recognition awards.

Who We Are

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,000 colleagues and generates annualized revenues of more than $800 million in 172 countries. www.bentley.com

Equal Opportunity Employer

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.

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